Domain authority score9/1/2023 When people talk about domain authority, what they’re actually referring to is a score by SEO metric company Moz. The domain authority metric you hear everyone talking about online actually isn’t a ranking factor - at least, not according to Google. You have to look at your domain authority.ĭomain authority (DA) is one of the ways you can measure how your website stacks up to the competition and how likely it is to rank in Google search results. So how do you know how authoritative your website is in the eyes of Google? ![]() So much so, that a domain’s authoritativeness is one of the main considerations the search engine factors in when deciding which results to put at the top of search results. ![]() Google LOVES websites that are trustworthy and reputable. Google has a bit of an authority complex.
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